Starting a business in Sweden
Planning is key for business in Sweden! And picking up a few social cues helps too.
1. Study the business culture â and Swedish
âŻLike any country, Sweden comes with its own social codes and unwritten rules â and they may not all be obvious at first. A non-Scandinavian might find the Swedish business environment both refreshingly informal and quietly structured at the same time.âŻâŻÂ
Youâll notice that Swedes tend to value modesty, efficiency and low-key professionalism. Politeness in Sweden often shows itself not through grand gestures, but through respect for other peopleâs time, space and opinions. Thereâs rarely a need to oversell yourself or your idea. Often, understatement is often more effective than bold claims.âŻÂ
Punctuality is taken seriously. Small talk is not a big feature in business meetings. You may find email replies brief and to the point, or phone calls replaced with calendar invites. For freelancers or solo entrepreneurs, this can actually be a benefit: Swedish clients tend to trust people to get on with their work without micromanagement, as long as expectations are clear.âŻÂ
That said, donât worry too much about getting every cultural nuance right from day one. Hard work, creativity and professionalism go a long way â in any language. And while itâs not strictly necessary to be fluent in Swedish to run a business, learning the basics will help you understand your customers and build trust faster.âŻÂ
A selection of Swedish startup incubators
UmeĂ„ Biotech Incubator (UBI) â in partnership with UmeĂ„ University, among others
Arctic Business â affiliated with LuleĂ„ University of Technology
Blekinge Business Incubator (BBI) â south-east Sweden
Chalmers Ventures â affiliated with Chalmers University of Technology, Gothenburg
Create â affiliated with MĂ€lardalen University
DRIVE â part of Karolinska Institutet in Stockholm, specialised in life sciences
Inkubera â based in Ărebro and Karlskoga
Ideon Science Park â in the Lund Innovation District, near Lund University
LEAD â owned by Linköping University
Movexum â owned by Region GĂ€vleborg
2. Do your research
Make sure to do some proper research before starting your business in Sweden.
Apart from this website, Statistics Sweden is a mine of information about Sweden and its demographics. It covers everything from population and age to business sentiment and industrial capacity.
You can also check with the trade organisation (branschorganisation) covering the field of work you are aiming for. They can often provide information about the size and type of companies involved in that sector, as well as the regulations that apply and the general state of the market.
3. Check if you need a permit to start a business in Sweden
Certain types of business in Sweden require a permit to operate. Verksamt.se has a handy list of the various trades, professions and businesses that require permits, as well as contact details for the bodies that issue them. The website is set up by the Swedish Companies Registration Office, the Tax Agency and the Agency for Economic and Regional Growth.
4. Build your network
One of the keys to success is to make your network work for you, regardless of what country youâre in. Besides friends, colleagues and relatives you might have in Sweden, how and where do you find people with ideas similar to yours?
You could contact your local branch of the Swedish Jobs and Society Foundation (Nyföretagarcentrum, link in Swedish). They provide advice to new businesses and holds regular events around the country. The half-state-owned organisation Business Sweden can help you connect with other companies.
5. Make your business plan
When you have decided on what goods or services you want to sell and looked into whether thereâs a market for your business, itâs time to start getting your dream down on paper. A good business plan is essential in getting others to listen, whether they are banks, investors or potential customers.
Your business plan doesnât have to be long and complex. It is simply a statement of what you plan to do and how you plan to do it.
As with a CV, the format of a business plan can vary from country to country. In certain countries, the idea is everything, whereas in others a sound financial footing is the key. Verksamt.se offers an excellent guide to what Swedish bankers, investors and authorities look for in a business plan.
6. Register your business for tax
As a sole trader, your business will be identified by your personal identity number (personnummer) which is allocated to you by the Swedish Tax Agency (Skatteverket).
The key step in starting as a sole trader is registering for F-skatt â âF taxâ (the âFâ stands for företagare â entrepreneur). F-skatt basically means that you undertake work as an entrepreneur and not as an employee. You are responsible for administering your tax or social security payments â not those contracting you.
The Tax Agency offers a starting point on its F-tax approval web page. It includes information on how to apply. The Tax Agency also offers free webinars in both Swedish and English giving step-by-step help about how to start up a business.
Please note that Sweden has different rules and regulations about residence requirements for those moving to Sweden to start a company, depending on their citizenship. Verksamt.se has more.
7. Do I have to register my business name?âŻ
No, registering your business name is not an obligatory step,, but still a wise move. It will ensure that no-one else is allowed to operate under the same business name in your country.
To register your business name, visit the Swedish Companies Registration Office website (Bolagsverket). They will process your registration for a fee.
8. Create routines for your business
On a general note â organise yourself! Most entrepreneurs will be eager to work very hard on the sales side to begin with, but make sure you find time over for administration too. This tip applies to any budding entrepreneur, regardless of where you are in the world.âŻÂ
Make sure to review your progress regularly and talk to your financial advisors about what taxes or other charges you need to pay. This will help you compare your progress to your business plan and allow you to make adjustments â and keep you on the right side of authorities.âŻÂ
As assignments may not pour in from the beginning, make a plan for how to pay your regular household bills while you get your venture off the ground. Will you be using your savings to finance your first few months, or will you build up your business slowly alongside a part-time job?âŻÂ
An alternative for financing isâŻAlmi FöretagspartnerâŻ(Almi), a state-owned company that helps businesses with capital and advice. Their interest rates are often higher than the banks, but they usually require less security.âŻ
9. Get your bookkeeping right
Unless youâre setting up an accountancy business, get an accountant. The whole point of setting up your own business is to get the most out of your talents. If you donât have a head for figures and tax and regulations, itâs worth paying someone else to do it.
There are plenty of qualified firms out there that specialise in helping small firms like yours. An easy way to find a good, trustworthy accountant is to ask other entrepreneurs in the same field who they use.
You can also contact the Association of Swedish Accounting Consultants and they can help you find a suitable firm in your area. An accounting consultant can also teach you how to write invoices properly according to Swedish regulations and laws.
Remember that hiring an accountant doesnât absolve you from the responsibility of understanding basic bookkeeping. So if you havenât already done so, take some time to learn the basics.Â
10. Hire staff â legally
Fast-forward a little and you might find yourself in the happy position of being able to offer work to others. Then itâs good to know the basic tenets of Swedish employment law.
Employment conditions in Sweden are regulated by the Employment Protection Act (Lagen om AnstÀllningsskydd, or LAS, link in Swedish). This act states that employment contracts are for an indefinite term unless otherwise explicitly stated in the employment contract. The law also contains a description of different types of fixed-term employment contracts.
Swedish employment law has wide-ranging provisions for parental leave, holiday and pension entitlements. Itâs a good idea to familiarise yourself with the legislation before making the decision to hire. You can also choose to sub-contract to other sole traders who have registered for F-tax.
Translations of the relevant labour laws and acts can be found on the Swedish governmentâs website.
