Cookie policy

This website uses cookies.

Our aim is to give you the best possible experience and to help you learn more about Sweden. To achieve this, we use cookies. We want to be as transparent as possible with what data we store about you. Please read our Privacy policy and this page for more information.

What is a cookie?

A cookie is a small text file stored on your computer, tablet, smartphone or similar device. It contains information on your browser activity. Some cookies are necessary to help our website work properly and can't be switched off, and some are optional but are useful to the Swedish Institute and your experience in other ways. 

How do we use cookies? 

For instance, the Swedish Institute and our partners use information about our website visitors, their online interactions with us and their devices to provide, analyse and improve our services. 

What types of cookies do we use? 

We use the following different types of cookies:  

  • Necessary:
    Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent.
  • Statistics and analytics:
    Statistics and analytics cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use first-party cookies from Google Analytics and Hotjar. The statistics and analytics cookies are deactivated by default. If you choose to activate these cookies, we use IP anonymisation. You can deactivate these cookies at any time.

Our cookies in detail 

Necessary cookies (always active)

We use a cookie to save your cookie consent. Your preferences are saved for one (1) year.

Statistics and analytics cookies (deactivated by default)

Our website has integrated the web analytics service Google Analytics (with anonymisation function) from Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, the US.


If you choose to activate statistics and analytics cookies, Google Analytics collects data on which website a data subject has come to a website from (so-called referrers), which pages of the website were visited, how often and for which period a subpage was viewed, among others. A web analysis is mainly used to optimise a website and for the cost-benefit analysis of digital advertising.


Google Analytics uses different cookies. The information generated by these cookies about the use of this website is usually transmitted to a Google server in the US and stored there. The cookies expire after two (2) years. Read more about when cookies expire on the Google Analytics website. Google might transfer the personal information collected via this technical procedure to third parties.


As IP anonymisation is activated on our website, your IP address will be shortened by Google within Member States of the European Union and other states in accordance with, and provided, a decision by the commission of adequacy in respect of the country in question. Only in exceptional cases, the full IP address is sent to and shortened by a Google server in the US. On behalf of the operator of the website, Google will use this information to evaluate the use of the website, compile reports on website activity and to provide further services related to website and internet use to us. The IP address transferred through your browser to Google Analytics will not be combined with other data held by Google.


Our website also uses Google Analytics performance reports relating to demographics and interests and reports on Google Display Network impressions.


You can prevent the collection of the data generated by Google as well as the processing of it by downloading and installing a browser plug-in.

Our website has integrated the behaviour analytics software Hotjar (with anonymisation function) from Hotjar Ltd; Dragonara Business Centre; 5th Floor, Dragonara Road; Paceville St Julian's STJ 3141; Malta.


We use Hotjar to better understand our users’ needs and to optimise our service and user experience. If you choose to activate statistics and analytics cookies, you activate Hotjar Tracking Code cookies. These cookies are created via a script that is executed from the host domain, making them first-party cookies. The cookies allow the Hotjar Tracking Code to function correctly, for example by ensuring that the same survey does not reappear if a user has already filled it in.


Hotjar Tracking Code uses different cookies. The data generated by these cookies is collected by Hotjar and stored with Amazon Web Services, which is located at the eu-west-1 data centres located in Ireland (European Union). There are different types of cookies that have different expiration times – the longest being 365 days. Read more about when cookies expire on the Hotjar website. Hotjar never transfers the data collected via this technical procedure to third parties.


You can request that Hotjar not process your information across any site on the web that has installed the Hotjar Tracking Code. For more information on this and to make a request, visit Hotjar’s Do Not Track page.

Manage your cookies

Our aim is to be as transparent as possible and you have the possibility to change your cookie preferences and opt out from statistics and analytics cookies at any time.