About sweden.se

This website is an official source for facts about Sweden. It is publicly funded and produced, developed, maintained and operated by the Swedish Institute (SI). SI is a public agency that promotes interest and confidence in Sweden around the world. SI seeks to establish cooperation and lasting relations with other countries through strategic communication and exchange in the fields of culture, education, science and business.

This site was built with WordPress, a free and open-source publishing platform, and it was developed in close cooperation with digital design agency Söderhavet and technical web agencies Fröjd and 24HR.

Sweden is also present on Facebook, Twitter and Instagram.

The sweden.se team is based at SI. Contact us at si@si.se.

More contact information at sweden.se/contact-us.

SI’s activities are governed by an annual government directive (only in Swedish), so-called appropriation directions.


We are working actively to increase the accessibility on sweden.se, according to the recommendations of the web content accessibility guidelines (WCAG) 2.0 and the Swedish guidelines for web development.


This website uses cookies. A cookie is a small text file containing information on your browser activity. A cookie is stored on your computer, tablet, smartphone or similar device when you browse the internet.

Google Analytics

We use Google Analytics on sweden.se to review and evaluate the site’s performance, which helps us improve your experience on the site. Thus the need for and the use of cookies.

Google Analytics stores information about:

– the pages you visit on sweden.se and how long you spend on each page
– how you got to the site
– what you click on while visiting the site

We do not use cookies for storing sensitive information, not for remarketing purposes or for the purpose of recording behaviour or any other purpose that might threaten your privacy or security. Also, we do not use cookies in conjunction with third-party cookies.

A cookie is stored on your computer for up to two years. To avoid having cookies received, download and install Google Analytics Opt-out Browser Add-on.

Facebook Pixel

Sweden.se uses Facebook Pixel to track visitors on the website. When someone visits our website and takes an action (like clicking a link), the Facebook Pixel is triggered and reports this action back to us. This is done to better adapt our Facebook presence to our target group.

You can opt out of Facebook Pixel cookies by visiting the Adverts tab in your Facebook profile settings.

Read more about Facebook’s privacy policies:

– Data Policy
– Cookies & Other Storage Technologies
– Privacy Basics

Google Tag Manager

Sweden.se also uses Google Tag Manager to collect data that helps us optimise your visit.

Privacy policy

The Swedish Institute’s privacy policy can be found at si.se.

All materials contained on this website may be reproduced, transmitted, displayed, published or broadcast, as long as it is for non-commercial purposes.

Photos may not be re-used in any context. You may not alter or remove any trademark, copyright or other notice from copies of the content. The Sweden logo and brand are protected. Copyright Swedish Institute. All rights reserved.

All Swedish Institute publications are available through Sharing Sweden. For specified purposes you can also contact the nearest Swedish embassy for free copies. Please go to swedenabroad.com for a list of addresses and phone numbers.


The material on sweden.se is supplied by a large number of public content providers, as well as private, independent enterprises. Each organisation is fully responsible for its information published on sweden.se.

The opinions, quotes and expressions, choices and priorities – including possible omissions – do not necessarily reflect the official policies and opinions of the Ministry for Foreign Affairs or the Swedish government.

The website sweden.se assumes no liability or guarantee for the topicality, correctness and completeness of the information and data presented.

Although every care is taken to provide links to suitable material from this website, the nature of the internet prevents us from guaranteeing the suitability, completeness or accuracy of any of the material that this website may be linked to. The Swedish Institute does not take responsibility for mistakes or omissions in the web material carried under sweden.se, whatever the reason for them. In addition, sweden.se is not liable for direct or indirect damages, including lost profits that could be incurred as a result of the use of the information or data found on this website. The use of this information does not entail any rights or obligations between sweden.se and the user of this website or third parties.

This also applies to all the other websites cited either directly or indirectly that are referred to in a link. The website sweden.se is in no way responsible for the contents of the websites accessed by these links or for the way in which they maintain data protection.

The Swedish Institute reserves the right to alter or remove any information published on the website at any time without prior notification.

Code of conduct for social media

Feel free to visit our social media platforms on Facebook, Twitter and Instagram, and feel free to comment when you’re there. And please help us keep discussions on a serious and inclusive level by following the rules below.

The following is not permitted:

– foul language
– commercial messages, spam or misleading information
– threats, harassment, personal attacks or defamation
– links to the above-stated materials
– pretending to be someone you are not, for example, by using someone else’s name, or assuming several identities in a discussion.

The comments function is provided and monitored according to the Swedish Bulletin Board Systems Act (BBS). The act entails that the Swedish Institute must continuously remove posts that contain inciteful language, hate speech, child pornography, depictions of violence, or copyright-infringing material. In Sweden hate speech means threatening or insulting a group of people on the basis of race, skin colour, national or ethnic origin, faith or sexual orientation. Any individual who posts something that violates applicable law may be held personally liable.

Links may be used to provide additional information or source references to posts, but other visitors should not need to follow the link to understand what the post is about. In other words, pure link posting is not permitted.

If you have any views or comments on the moderation of this page, you can send them to the Swedish Institute’s email address.

Comments that violate any of these rules may be deleted. Commenters who continuously violate these rules may be blocked.

Please note that comments that are posted on facebook.com/sweden.se, instagram.com/swedense or twitter.com/swedense are open to the public. In fact, all correspondence with a Swedish public authority is open to the public, which means that anyone, including the mass media, has the right to read it. This is stated in the Swedish Public Access to Information and Secrecy Act.


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