King’s rise to fame
Hands up anyone who hasn’t played a mobile game on the bus or tube. The casual player has been the key to success for games studio, publisher and distributor King. That, and clever use of social media to make the games go viral.
Candy Crush Saga is the most popular of King’s more than 180 games. In January 2014, people had played over 150 billion games since its launch in 2012. If you don’t know Candy Crush Saga, it could simply be described as a seemingly mindless, colourful puzzle where you have to get three candies of the same colour in a row. Its addictive quality comes from the goal-oriented level structure. The game is free to play, but players can choose to pay for new lives or extra features.
The viral components in the game include the option to invite friends to join or ask Facebook friends for lives, friends’ high scores being posted in the game and friends’ positions in the game being shown. It was Facebook that made King’s games take off. Now, the company is the world’s number one developer of so-called social games.
King is cash
King was founded in Stockholm in 2003. Today, the company has 665 employees (businessweek.com, February 2014) in its game studios in Stockholm, Malmö, Barcelona, Berlin, Bucharest and London, as well as in its offices in San Francisco and St. Julian’s, Malta.
Sales rose from EUR 45 million in 2011 to EUR 1,360 million in 2013 – a whopping EUR 2 million per employee – and in March 2014, King decided to go public by making its debut on the stock market.
Work fit for a king?
King believes in game development being carried out by small, autonomous teams of developers who turn ideas into games at a quick pace. The company attracts people of many different nationalities, and King describes its own offices as social workplaces with lots of after-work events and chill out spaces.
An employee in Malmö describes the company as ‘A very agile environment, surrounded by very passionate and highly creative people who want to make the best products. … Flat organisation with a lot more transparency than I have ever experienced in the industry.’ Hear what others have to say about working at King in the video above.
Named ‘Sweden’s Best Employer’ in a 2013 survey, King should have no problem filling its open positions.
And the FAQ? Here: about.king.com
Last updated: 6 May 2014